5 Trends to Get Killer Logo Design in 2018

In this increasingly noisy world, where every day a new brand or product launches every second of a day, what would it take to make people remember you as a business or as a brand? A stunning, creative and memorable logo design with impeccable marketing tactics. Logo Designs is all known for such hefty job when it comes to do it all. Therefore, keeping your branding strong, modern and based over latest trends will not only give your business a competitive edge but will also perform exceptionally to attract more customers to your door and help them to recognize you with to experience similar ambiance.

Keeping your logo design contemporary helps businesses in many ways. It projects impressions that help people to identify you as a well-run and relatable brand and not like the dated trademark that does not communicate effectively. To draw attention to brands, business or even towards an advertisement, graphics, creativity, skills and all above concepts together creates a buzz and help your business to achieve goals of marketing and branding. However, when it comes to opting for professional logo Design Company, customers usually forget about the trends and demanding pattern in the design market.

Remember, a quality logo design is not always about a high-quality graphics or hues. A creative concept for the logo is barely born easily, so the cost you pay to professionals is not only about acquiring a symbol that is unique or different than the previous ones. It should comprise all the element, however, opt for companies that offer affordable packages and provide optimal quality services to design a perfect logo that defines your company, utterly.

Therefore, this article is here to educate both designers and customers to stay updated with trends that are going to sneak peek throughout 2018.

Creative Typography
In design, concepts either can make your first impression amazing or just the opposite of it. Therefore, creative typography allows today’s ventures to begin with something that has never done or seen before. In typographic logos, a designers’ skill matters most, however, giving the soul to design is all that one must strive for. In typography, regardless of which mood you choose to play with, either serious or silly, it is one of the top adaptive styles drive to create engaging visuals to get attention. A quick example would FedEx without which we cannot complete the list of our examples. Mailchimp, Cutting Room, and NME logos are considered to speak how these giants indeed choose typographic logos to define their business identity.

Apart from all the benefits that come along with this popular medium for logo designing, creative typography gives large room to play around with concept to provide a personality to the logo. It helps designers to speak-up their creative minds and builds a unique logo that is futuristic and versatile. If you believe in artistic values, then considering typography for your business to get it done in with the latest design.

Colorful & Vivid Logos
Grabbing most attention with monotone can be difficult unless a brand is not proceeding with resilient marketing strategy namely Dior and, Nike. However, recent logo design news we received regarding Apple Inc. logo speak about how soon we are going to multi-color logos in this year. Moreover, many popular platforms such as Instagram and YouTube shifted to new designing while sticking to the same frame of work with color, i.e., using vivid and vibrant hues. These examples lead us to comprehend the scope of bright and colorful logo design in the upcoming trends in logo designs.

Geometric Shapes
Typography is not the only characteristic of logo design getting popularization simplification these days. The definite shapes used in logos have recently seen with an increased focus on minimal geometry shapes, or geometry fashioned with a less-is-more approach. When you look at some of the gains of this style like versatile branding, you obtain visibility and modern concepts and ideas-it certainly clarifies that we should be expecting more in 2018.

Metaphoric Logo Concepts
Metaphors amaze minds instantly; with the design, it turns the concept into more creative characters. However, since it has been in trends for last few year, we know metaphors are probably not something new to logo designs. Subsequently, these metaphors are now expected to illustrate greater depth with impactful creativity in designs. These extremely out-of-the-box concepts have leverage metaphoric logo trends back in 2018 to amuse minds with curiosity, thoughtful ideas and unique perspective of design for any name it is expected to mold.

Subtle Animations
Years back when animated came into being; its adaptability amused people. However, back in time lack of animation logo display centers companies preferred to scale with static ones. In this era, from Facebook to website, it is easier, more attention-grabbing and animated-friendly space we have to display some of the creative concepts. Thus, keeping subtle animation to logo design seems to amuse and inspire if the concepts and design collaborate with subtle animate bring more significant meaning to logo design.

 

Retail Design for Vehicle Showrooms

Why the Right Retail Design is Important for Motor Showrooms

When vehicles undergo constant design upgrades and enhancements to make them more appealing and efficient, it stands to reason that the spaces that market them should do so too. Inspired by new ideas of efficiency and aesthetics that guide the designs of cars and other vehicles, the showroom environment can aspire to the same principles, powered by branding and relevant retail design drawings. In fact, the right retail store layouts can almost immediately and directly impact sales and productivity.

As the corporate branding world is trending in the direction of specific fixtures, fittings, furniture and other collaterals that showcase and reinforce corporate identities in car stores, the role of comprehensive retail store plans in transforming showrooms into bespoke retail spaces cannot be underestimated. This is where 3D architectural modelling and BIM modelling services become invaluable.

To further branding goals, the structure and circulation of the retail space is critical. Once this is decided, ambience can be developed through lighting, sound, materials and branded touchpoints. Brand graphics and their positioning build the confidence of potential customers. Motor showrooms display their products in vast open spaces. Exact positions of each vehicle at the showroom layout is dimensionally represented by accurate retail drawing sets. While preparing the layout plan, the length and breadth of any display systems or racks are shown.

Within the branding purview of structure and circulation, consistency is important. Exterior branding, structural features and signage should follow inside and entice, interest and fortify the product. To ensure this consistency, a dedicated team is essential. Each client employs individual corporate branding, communication, style guidelines and standards. A dedicated team assigned to a client can be trained to deliver each client requirement. These can include:

  • Space planning design
  • Interior design
  • Elevations – exterior and interior
  • Store refurbishment drawings
  • Updating existing designs
  • Detailing of store features, such as signage, mannequin locations and light fixtures

Typically, a project manager is identified, who then undergoes training with a client representative. This training is passed on to a dedicated team of engineers and architects, who study design guidelines and deliver high quality drawings to the client and receive regular feedback. Communication is accurate and issues are resolved quickly.

Motor Retail Design Elements

Standards for each aspect of the showroom experience are planned and designed, from internal and external spaces to entrances to circulation systems. Retail space must allow for both permanent and non-permanent features, such as features that may change when new models arrive. Structural constraints affect overall design; columns, stairways, ceiling height, windows and emergency exists are all factors. In motor showrooms, all available space must be utilised. Floor plans guide circulation, which then inclines the consumer to travel to important displays and, ultimately, to the sales associate. Car showrooms can be quite grand, displaying double-height glazing, bright lights and expensive stone/ceramic floors, but customers require clear routes to the service area/workshop. Also, showrooms must be large enough for the number of cars that need to be displayed. Even service bays in the body shop and the number of technicians must be considered. The use of detailed retail design drawings and BIM technology ensure that the required parameters for all these features are adhered to.

Vehicular display is prime, but there is also a high standard for building services that must be maintained. Effective cooling in customer areas must counteract heat absorbed in highly glazed areas. Sustainable properties could lead to lower energy bills, lowering overheads. With effective MEP coordination, the features to alleviate loads, energy use and carbon emissions that could be planned are:

  • Extended eaves, brise-soleil and canopies, which reduce solar gain, especially on the main façade
  • Roof lights to provide basic lighting needs
  • Enhanced insulation for cladding and roofs
  • Motion-detecting lighting for bathrooms and other areas not always in use
  • Double-glazed glass insulated compact sectional access doors that allow maximum natural light, while being useful for vehicular movement. They conserve air conditioning and insulate the building.

A soothing yet impressive ambience adds extra edge to the showroom experience, and this is a zone where MEP drawings, models and coordination play a major role. Primarily, this is achieved by lighting and materials, but sound and audio also play a key role, providing it appeals to the target market. But to get back to lighting, the right lighting may perhaps cause the greatest dramatic effect in a motor showroom. Functionality and the ability to showcase display vehicles are vital. This involves layered lighting, with a choice of intensities and fixtures. The lighting of the ceiling and roof should cover structural features and direct customers to key areas.

With valuable display vehicles, security is important. Ideally, motor showrooms have access control, alarms and sophisticated internal and external CCTV, with movement tracking and links to remote monitoring centres, yet another feature to benefit from relevant MEP coordination.

Perspective

In the end, a well-executed retail space must be viewed from the consumer’s perspective. Retail design should control the customer’s view of the retail space. All of these crucial factors would be difficult to plan without the necessary elevations and walk-throughs provided by advanced architectural designs, specifically retail store CAD drawings and 3D models by Revit.

Retail Design Drawings for Motor Showrooms

Effective planning for motor showrooms call for exceptional design models and drawings. Preferred drafting stages and services for retail spaces include:

  • Store Concept
  • Floor Design & Fixtures
  • Electrical and Lighting
  • Customized Colour and Material Matching

Designers and drafting service personnel with relevant inter-domain expertise can utilise their experience to coordinate business and retail for a brand. Services on offer are:

  • Zoning, layout design
  • Interior design, graphics and visual branding
  • POS displays and locations
  • Design detailing and seasonal roll-outs

These can be customized with integrated 2D retail drafting for specific client requirements. With BIM modelling solutions, these can also be turned into detailed 3D space rendering, where the entire retail space plan can be visualised by the client. Textures of walls, colour schemes and other details can be viewed in realistic conditions with the use of 3D space renders. This allows modifications before the design is approved for production drawings. A major advantage is that scale modelling costs can be saved.

Seamless project execution can occur using AutoCAD and Revit software. This means project steps can be monitored in real time, projects can be completed and moved to the quality check stage, which can be performed thoroughly based on project scope. The retail drawing sets can be reviewed in its final form by the client and valuable feedback can be implemented. In the final design stages, a final quality check can be conducted. Skilled drafting services by retail space planners are updated with global retail trends, some still in a process of evolution. These services can greatly contribute to maximising potential in a motor showroom and provide customers with the best planned retail environment.

Since retail design drafting services are inevitable in the process, it seems logical to consider how cost-effective and quality-efficient they can be. Global trends lean toward the growing popularity of outsourcing these tasks. The reasons are compelling.

Advantages of Outsourcing Retail Design

Less Costly – Outsourced retail design drawings are competitively priced compared to the same quality and quantity of work executed locally, and since many outsourced firms employ work shifts, drawings or 3D architectural models are delivered faster.

Global Exposure – Outsourcing firms are exposed to retail establishments across the globe. Thus, the technical personnel are well qualified, well trained and well acquainted with international building codes and brand guidelines.

Flexibility – Outsourced firms can generally operate either as a small dedicated team or as a large team of 40 draftsmen or more to execute projects of larger volume or those with quick turnaround times, so work can be scaled to perfectly meet requirements.

Updated Expertise – Outsourced firms employ technical personnel who excel at BIM and are generally well updated on other software, including AutoCAD, Revit, etc.

Extensive Experience – Trusted outsourced firms have been designing and drafting retail spaces for years for clients in Europe and the UK.

Quality outsourcing services provided for retail design include:

Production Drawings Sets

Besides providing complete construction drawing sets from Autodesk (Revit or AutoCAD) to the retail industry, SolidWorks has been used to create engineering drawings. All key drawings, including floor plans, internal elevations, external elevations, construction plans, setting-out drawings, composite plans, finishing plans, lighting and ceiling plans, comprehensive equipment schedules and material and component take-off data are included.

Retail Design

Retail design, documentation, and project management, concept design and layouts are provided.

3D/4D Models

Using Revit Architecture and Revit MEP tools, 3D models and scan-to-BIM services, using point cloud data, are provided, with 4D scheduling added for new site construction.

Retail BIM Data

BIM services provide automated schedules to ensure, accuracy, speed of design output, rendering and visualisation tools to create realistic views.

Manufacturing/Assembly Drawings

Manufacturing and assembly drawings for bespoke retail furniture, fixtures and fittings, using AutoCAD detailing software is provided.

Floor Plans

Colour-coded floor plans and 3D plans.

Computer Generated Images

Computer-generated images for external and internal views are generated, showing images with artistic and watercolour effects.

In conclusion, for the detailed demands of retail design in motor showrooms, the ideal option seems to be the way of outsourced firms, as they offer one-stop shops for creating initial 2D drawings from rough sketches and photos to delivering 3D models for space design and final production drawings. They offer services tailor-made for specific business needs that are easy to execute and flexible to modifications. They employ highly qualified staff with experience, knowhow and talent for retail design drawings and the expertise to use the latest software in the retail design industry. Most importantly, this ultimately helps save time and cost.

BIM Process Risks for MEP Design Service and How to Mitigate Them

Global construction practice has seen substantial changes over recent years, with the arrival of BIM being a key factor. Building Information Modelling, known as BIM, is a process that involves the creation of 3D models, which enables designers and engineers to create accurate construction scheduling, estimate costs and adapt intelligently to design changes. Accurate building information models and precise building designs are created from the outset, which benefits all stakeholders in the construction process, particularly MEP (mechanical, electrical and plumbing) designers. MEP (M&E) designers or engineers design MEP services, while MEP contractors are then responsible for spatial coordination, detailed design, fabrication and installation. Though BIM drives an effective process for MEP (M&E) design services, there are some risks involved. We look at how these risks can be mitigated.

Firstly, it is useful to understand exactly what the BIM process contributes to MEP engineering design. A BIM model helps visualise spatial MEP requirements. Detailed views are created for analysis, and any clashes of spatial requirements are identified and can be resolved at an early stage. Designs can be altered to mitigate any clashes, and these changes can be seen in the model.

The progress of the MEP design and coordination workflow process has been supported and driven by technological advancements. BIM technology has played an important role in making this possible, especially the use of 3D models through Autodesk’s BIM 360 tool. BIM 360 is a cloud-based software platform developed primarily for construction, which employs checklists, equipment tracking and the monitoring of tasks to improve quality and on-site safety. Within BIM 360, models can be utilised for 2D construction documentation and the 3D coordination of trades. BIM 360 permits the control of processes by project managers, subcontractors, designers and architects at all design stages. It enables the sharing of vast amounts of information between stakeholders and easy communication.

MEP designers can utilise architectural, structural and trade models to plan in detail from the onset of a project by designing in 3D. In general, the process involves MEP design and installation workflows that will streamline planning, designing, coordination, fabrication, installation and construction of a project. Following architectural design, the MEP design engineer develops building services design elements, such as lighting, cooling, heating, drainage, waste, fire prevention and protection services. In most cases, the design engineer is not involved with the detailed spatial design of building services. Usually, it is the MEP, or trade, contractor who carries out the detailed spatial design and installation. It falls to the MEP contractor to convert the consultant’s design into an installation-ready MEP format and provide MEP shop drawing services. At times, fabricators creating ductwork or pipework elements, electrical ladders or sprinklers in a module also contribute.

The BIM process brings all stakeholders on to the same platform at every design stage.

Therefore, an effective collaboration tool would be required to:

  • Enable access to MEP designers, architects, structural designers, MEP contractors
  • Host various formats for files and documents
  • Ease communication
  • Permit designers and shareholders to work on the same models and share design data

BIM 360 Team with Collaboration for Revit (C4R) offers this. It integrates stakeholders and project information into a single cloud-based platform and improves quality while reducing rework. Checklists can monitor safety on site, equipment can be tracked and asset data can be collated. Any problems can be resolved early in the design process, minimising delay, cost and rework.

BIM Process Risks for MEP

Communication

If architects, modellers and designers do not communicate properly, designs may not be properly integrated and the occurrence of errors in the MEP model will increase.

Building Code Understanding

Client needs and local code requirements are of paramount importance and must be clearly understood. If misunderstandings of building codes and client requirements occur the MEP design will be negatively impacted.

Coordination

Stakeholders must coordinate effectively. Any modification executed by any MEP service should be communicated to all other trades. Failure to do so can create hazards at the project implementation stage.

Cost Estimation

The BIM process can help determine overall costs and take off quantities. MEP resources, labour and prices are considered, but materials availability and costs may vary over the duration of the design and implementation, affecting cost estimation.

Technical Knowhow

Effective BIM usage requires in-depth knowledge of BIM technology and Revit, Navisworks, etc. to develop precise MEP designs. Errors could prove costly.

Incomplete BIM Use

In common practice, BIM is used for a specific MEP objective rather than for each and every part of the design process. These include:

  • Remodelling or renovation
  • Material takeoffs and estimation
  • Design models by contractors
  • Detailed models of MEP components

Unless the BIM scope and output are accurately defined, the intended use of the BIM model may not occur.

BIM Model Not Shared with Construction Team

When 2D documents are printed from the model, some of the 3D data may not be transferred. The construction team may need to design a new 3D model, leading to unexpected changes. Designers may not share models with contractors because they are incomplete or do not tally with the construction documents, creating errors and tensions.

Not Possible to Model Everything

Creating models is time consuming. Many details, such as size, shape, location, quantity, and orientation with detailing, fabrication, assembly and installation information, can be included. It may not be possible to create models for every portion of the design, resulting in an incomplete overall picture.

MEP Design Handoff

Contractors traditionally received 2D line diagrams, schedules and specifications of the design from MEP designers. Currently, an increasing number of MEP design engineers create models, raising confusion about who is responsible for duct placement, equipment placement and coordination responsibility – designers or contractors. Models created by MEP designers may not be spatially accurate enough during the early stages.

However, there are several ways to mitigate these shortfalls, such as:

  • Early BIM Adoption (During Design Stage)

All project stakeholders should be encouraged to use BIM from the design stage, with clear guidelines for its use. If BIM is adopted at a later stage without clear specification of its purpose, the results could be confusion, wastage of time and increasing costs.

  • Defined Roles within the BIM Process

Design and modelling roles must be clearly defined before beginning design. If MEP subcontractors need to provide MEP BIM, with accurate routing, attachment details and equipment connections, they must be clearly informed of this and it should be part of the contractual obligations. They will not be able to rely on MEP consultant models in such a case.

  • Improved Coordination Skills

MEP design in BIM currently utilises improved spatial coordination skills during the design phase. This could be a result of employing more technically qualified professionals for these services, and as a consequence, contractors are presented with more accurate models to work with.

  • Accountability for Coordination

Internal coordination is necessary for a viable BIM model, much like a 2D drawing set used to be. Revisions, modifications and file versions must be coordinated as well. Since 3D models are complex, coordination must be monitored and controlled to prevent expensive and unnecessary rework. Even though files can be hosted in the cloud, it is advisable to maintain backups.

It is a certainty that precise, effective design with fewer errors is possible using BIM but there may be challenges in achieving those designs. Specifying the role of BIM, its usage, the stakeholders involved and the challenges to be expected can help optimise the benefits of using BIM and minimise its risks. The positive impact of building information modelling will be felt for some time. Analysing and mitigating the risks involved in its use can only benefit the industry and its players.